1. Connected with our essence: the more it emanates from our deeper motivation (purpose, dream, mission, soul, values…), the stronger the vision will be. If it only reflects other people’s expectation, it will be weak. Its proper elaboration requires distance from daily business, in an appropriate setting that inspires and fosters group connection.
2. Integrated: the vision is a link within a chain and does not produce anything on its own. It inspires and sets people in motion only when supported by the adequate context.
3. Participative: the power of a collective vision comes from people’s participation in its elaboration. The more the members of a team/organisation get involved, the more they identify with and commit to a vision. The level of participation that can reasonably be reached in an organisation depends on its size, culture, maturity, owners’ outlook,…
4. Well communicated: a proper vision elaboration does not guarantee its success. It needs to be present in daily life: visual supports, creative anchors, acting out during meetings, references in official communications,…
Graphic facilitation is an excellent tool to make it come alive.
5. Updated: the vision functions as a firm guiding beacon for projects and daily business, but it is not immovable. It should be revised yearly or even before, in case of drastic context evolution. The update frequency is an act of balance between medium and long term focus.